Our factory, right outside of Florence, has been making shoes for generations, and the quality is unmatched. It takes over 100 steps to craft a pair of Julie Lopez shoes, and from the complex detailing, to the time honed craftmanship, to the premium leathers - it became apparent that to make our shoes the way we wanted to, we needed to be in Italy. Luckily for us, they agreed.
It’s not unusual in today’s market for companies to claim they combine fashion and comfort. But for us that wasn’t enough- we wanted to make a beautiful shoe that was a perfect fit - even for less than perfect feet. Our patent-pending Flex Innovation Technology (F I T) does just that- the feet sit more naturally and the shoes give where needed. Turns out shoes really can feel as great as they look.
We were tired of all the big stores with their big markups and sales games. In addition, we wanted to make our shoes accessible to as many women as possible. So we cut out the middleman and decided to sell our shoes exclusively through our website without the markups and gimmicks. And with free shipping, because who doesn’t love that?