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The Glass Slipper

...because as Cinderella taught us, a great pair of shoes really can change your life.

Welcome to the Blog!

September 4, 2012

I’ve been thinking about creative first posts for the past month, and it’s not nearly as easy as I thought it would be.  It’s like one of those get to know you situations during college orientation or the first day of a new job- I know my name, I know my hometown, I know the requisite “interesting” facts about me, but somehow when it’s my turn to introduce myself, it’s like I’m being asked to recite the Preamble to the Constitution (is it by the People or of the People or for the People?), and I get oh so nervous.

So here’s what I came up with to introduce myself to you all:

“Hi”

Good opening line, right?  I thought about an exclamation point, but wasn’t sure if it made me seem overly excited, so I put a period, then I thought that made me look cold, so now I’m just leaving it unpunctuated.  I’m hoping that will make you all think I’m super fun and really nice, albeit slightly socially awkward.

Here are the facts: My name is Erin, and I’m the Communications/PR/Social Media/Whatever else is on the plate for the day person for the Julie Lopez shoe collection.  Most importantly, I get to work for the most amazing woman I know: my mom.

And as the dynamic mother-daughter duo that we are, we’ve been stylin’ and profilin’ for quite some time:

Check out those blue shoes

Fast forward a few years and I’m almost a grown-up, my mom and I have both discovered hair straighteners,

At my sister’s wedding (aka the night my mom got fed up with traditional heels and decided it was time to start her own line)
and I officially have the job of my dreams: helping women look and feel as fabulous as they are.
I bought a notepad the other day with a quote from Marilyn Monroe at the top: “Give a girl the right shoes, and she can conquer the world.” As I was checking out, the lady at the cash register looked at the notepad and smiled at me, “Ain’t that the truth.” 
(Side Note: I live in Houston, so I’m telling you in advance, there will be lots of Texas and Southern-isms on this blog.) 
But she was right- a great pair of shoes can make an outfit, make your day, and bring out beauty and confidence in every woman. And it is my mom and I’s belief that this feeling should be available to all women- even those who have bunions.
So we’re embarking on this journey to spread the word about Julie Lopez and her fabulous shoes, and I’ll be here blogging every step of the way.  My mom will tell you that I can talk to a brick wall, but I much prefer speaking with actual human beings, so please leave me your comments, questions, shoe quotes, whatever you fancy- I can’t wait to hear from you!
- Erin

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